Product Management - 2Nd Edition

Beskrivelse

A practical guide for product managers and specialists, this book equips you with essential tools to excel in your role. It covers managing priorities, collaborating with stakeholders, and improving product launches and lifecycle management.

A comprehensive toolkit for effective product management and collaboration.

This book offers clear guidance on maintaining focus on key priorities while avoiding being swamped by daily operational tasks. It equips you with strategies to foster strong cooperation with your company’s stakeholders, ensuring smoother teamwork.

You'll find plenty of ideas and advice aimed at enhancing collaboration with development teams, helping to bridge gaps and improve workflows. The book also provides practical tools to boost your efforts when launching new products, making the process more efficient and successful.

Additionally, it includes detailed instructions for managing ongoing planning and improvements within your existing product portfolio, applying product lifecycle management in a hands-on way. There’s also inspiration and tools for tackling product marketing challenges effectively.

Drawing on real-world experience from large and medium-sized companies across Denmark and Scandinavia, this book blends practical insights with well-tested theory. Overall, it serves as a valuable resource to build, manage, and develop your company’s product management function.

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