Beskrivelse
New ideas, products and services can be a tremendous business opportunity. Or they can be a yawning black hole into which your organisation can pour money, manpower and resources with only limited (realistic) hope of return.
Pretotyping combines a new mindset and a set of practical tools that help you fail often and fail fast when developing new business ideas – but in accordance with a carefully designed plan that’ll help roll back risk, reduce development costs, speed
up innovation processes and boost success rates.
Developed at Google and now taught at Stanford University, pretotyping is a supremely effective market-validation tool that helps you radically recalibrate all kinds of bring-to-market equations, as well as revitalising your organisation’s ability to respond quickly to changing commercial circumstances.
Yderligere information
| Forfatter(e) | Tim Vang |
|---|---|
| Kategori | Bøger |
| Genre(r) | Fagbøger |
| Udgivelsesdato | Er udgivet |
| Sprog | Engelsk |
| ISBN-13 | 9788740926545 |
| Indbinding | Paperback |
| Udgave | 1 |
| Sidetal | 156 |
| Dimensioner | Bredde: 17.8Cm - Højde: 24Cm |
| Tags | Market, Businessdevelopment, Pretotyping, Preeto, Validation, From Holy Grail To Structured Fail, Bøger, Bog |
| GPSR | Produktsikkerhed |
