Beskrivelse
Ads from the decade that got down with digital
Post-9/11, Americas sense of invincibility was shaken. The dotcom bubble had burst, there was war with Iraq, and eco-angst was becoming mainstream, as evidenced by impressive sales of the Toyota Prius.
For escapism, self-expression, and even romantic connection, America turned to tech. Geeks were the new superheroes, and the iPod and iPhone reigned supreme, both commercially and creatively. Social media began its unstoppable rise, with MySpace and Facebook pushing brands to get more interactive with consumers. Prestige dramasThe Sopranos, Mad Men, and Breaking Badpopulated the small screen, while Netflix swapped mailing DVDs for streaming content, the reality TV star was born, and Paris Hilton decreed, Thats hot!.
Amazon and eBay threatened the cultural centrality of the shopping mall, and every famous name from Michael Jordan to Madonna could be found on scotch, sneakers, and scents. Health and wellness fueled the growth of brands like Whole Foods and Lululemon, and consumers increasingly valued experiences, ethics, and personalization.
Yderligere information
| Forfatter(e) | Jim Heimann |
|---|---|
| Kategori | Bøger |
| Genre(r) | Diverse |
| Forlag | Taschen |
| Udgivelsesdato | Er udgivet |
| Sprog | Engelsk |
| ISBN-13 | 9783836568029 |
| ISBN-10 | 3836568020 |
| Indbinding | Indbundet |
| Udgave | 1 |
| Sidetal | 640 |
| Tags | All, Bøger, Bog |
| GPSR | Produktsikkerhed |
